Close

Not a member yet?Register now and get started.

lock and key

Sign in to your account.

Account Login

How to Set the Green Industry Apart From the Conventional One

27 Sep. 2011 Posted by Hannah Mich
green industry, green consumer, supply and demand, market

http://www.greentechmedia.com/articles/read/Elevance-Enters-Green-Chemic...

In this article about the company called Elevance, it makes me think how do we set the green industry apart from the conventional one. And I am not just talking about producing greener products.

"...couldn't the green industry develop into something less desired?"
We need to have the foresight to recognize the shortfalls of the conventional industry in order to make better decisions in the green industry. This is not always going to be easy with such fierce competition and lots of money at stake. Seeing such an increase in companies producing more eco-friendly products is an accomplishment in itself. However, if these shortfalls go unchecked, couldn't the green industry develop into something less desired? I mean many of these mega-corporations started out as these wholesome [smaller] companies that we loved and trusted. We already see problems with companies green washing, which is when companies make themselves appear more green than what they are. At some point and time [hopefully sooner rather than later], we [companies & consumers] have to shift our priorities from money to other things such as customer service, ethical business practices and quality over quantity. If the market is about supply and demand, then if we demand these changes then in theory the market/supply should follow.

As consumers, we can make purchasing decisions based not just on the sticker price, but based on a variety of other factors such as a companies carbon footprint. Initially, this does require a little research on brands and companies. But do you really want to support a company who uses child labor or is linked to waste dumping. One of the simplest ways to show you are not supporting a company is by not purchasing any of their products. You also need to read between the lines with commercials, advertisements and company funded research. This is usually all biased in order to keep sales up. Look up information that is third-party supported; it will normally be more objective and more reliable.

Image: digitalart / FreeDigitalPhotos.net

Comments

Post new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
By submitting this form, you accept the Mollom privacy policy.